Do you still Yahoo!?

In the current Google Age, we tend to default our web searching to one tool which finds what we’re looking for every time. Many of us subconsciously believe Google is the answer to Bono’s soul-seeking lyrics from 1987. With such a prominent player in the field, it’s easy to dismiss the improvement efforts of other search engines as inconsequential. Everyone seems to be stripping it down, playing catch-up to Google. Why would we make the effort to switch our search engine of choice when we haven’t seen much innovation for some time now? continued

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