Mini? Really?

I know there’s been lots of talk about the new iPod mini Apple introduced yesterday. Price-point aside for a minute while I focus on marketing/branding: Is it just me? If we’re speaking in relative terms, shouldn’t the name of this new device be iPod Slightly Smallerâ„¢? Ok, so it doesn’t have the same ring as Apple’s dubbing. But let’s be honest. There’s not much difference in physical size between the new mini and the full-size iPods. The problem everyone is decrying: not much difference in cost either. continued