Multiple design directions

Garrett Dimon shares his view of a design firm’s responsibility in “One Idea is Better than Three“. His premise is that presenting three directions to a client, then leaving it up to them to choose between the three falls short of our duty to create — and guide them to — the best design.

“If you present clients with multiple ideas and expect them to choose one, invariably, the end result is muted and diluted as the message of the different ideas gets blended together.”

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