Posted in Mobile

30-Second Rule for App Success

Those of you who saw my talks at either Future of Web Design in NYC, or at Webstock in Wellington may remember a segment where I urged delivering value as quickly as possible. In that segment, I compared the act of taking and sharing a photo with Hipstamatic, and the same in Instagram. I posited that one of the biggest reasons for Instagram’s runaway success is how quickly you can snap a photo, apply a filter, and share it with the world. It delivers value in three short steps, and it’s fun.

Here is Instagram’s founder and CEO, Kevin Systrom, validating this deliver-value-quickly notion as a key to Instagram’s success:

“Products can introduce more complexity over time, but as far as launching and introducing a new product in to the market, it’s a marketing problem,” Systrom tells Fast Company. “You have to explain everything you do, and people have to understand it, within seconds.”

“In the mobile context, you need to explain what you do in 30 seconds or less because people move on to the next shiny object. There are so many apps and people are vying for your attention on the go. It’s the one context in which you’ve got lots and lots of other stuff going on. You’re not sitting in front of a computer; you’re at a bus stop or in a meeting.”

SFpark

Concept sounds good. But I’m concerned about more people checking their phones while driving in the city.

Targeting small screens

Early last week, I spoke to packed crowds at Web Design World in Boston. Clearly the conference scene is heating back up, as budgets for events and off-site training seem to be reappearing. The two sessions I presented (“Beautiful Interfaces with CSS” and “Throwing Tables out the Window“) were lots of fun. I had to bolt to the airport to catch a flight after my last talk. So I didn’t get to stick around to see the rest of the conference or talk to more of the attendees over the next two days. continued

Tiny screens

Since I haven’t jumped onto the wireless platform bandwagon yet, designing pages for the AvantGo channel has been an interesting challenge. Not too difficult, because there aren’t many choices. But that’s the challenge of it. It’s like trying to say as much as you can with as few words as possible. continued

News on the go

I took a look at some pages today that Wired News generates for our AvantGo channel. The AvantGo reader only supports a limited subset of html 3.2 tags, according to their style guide for developers. After reading though their guidelines, I tackled rewriting and applying a simple redesign of these pages. continued

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