Posted in Risk

Friction (by John Allsopp)

In one of the previously linked articles now available from Scroll Magazine, John writes about the unintended consequences of the web, and it’s impact on commerce and events, as well as its facilitation of making the printed word more social.

Rather than being the long expected deathknell for print, the web, by facilitating print on demand, may well drive a renaissance for print, by making the cost of production dramatically lower, by reducing the financial risk of experimenting with print publication significantly.

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