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Wired News Always On banner

The copywriting I received for this ad consisted of three words: “Clear. Concise. Complete.” I chose to intersperse those three words with the four major secions of Wired News, followed by the tagline “Always on.” The words are thrown out in a rapid-fire rotation to capture the speed at which technology changes our lives.

Client: Wired News

Completed while at Wired Digital