Mac loyalists

Continuing on the theme of Mac loyalty, Leander begins a series for Wired News dissecting the reasons behind the passion and obsession for Apple’s machines. Mac Loyalists: Don’t Tread on Us examines the Mac cult and why it continued to exist, even through the directionless Amelio-led late ’90s.

To Mac users, Apple represents everything that Microsoft isn’t. Apple innovates; Microsoft copies. Apple puts out solid products; Microsoft puts out buggy ones. Apple represents creativity and individuality; Microsoft represents business and conformity. Apple is the scrappy underdog; Microsoft the big, predatory monopoly.

Some of the exact same rationale I used to cite before my Windows switch. And the some of the same reasons that are bringing me back to Mac.

About the author

Designer, advisor, father. Previously led design teams at Twitter, Google, and Wired. Giants fan. Deutsche lernen. Wanna-be runner.

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