As all of us know who have been to Austin in March one time or many times, SxSW is so much fun each year because of the people who come. The conference is well known for the events, parties, and impromptu gatherings that happen between and after each day’s worth of keynotes and panels. It makes for a very flat structure where everyone is accessible and approachable, and there’s really not much difference between speakers, panelists, and attendees. Whether it’s the pseudo star-struck wide-eyedness of a first-timer, or the anticipation of once-a-year encounters with friends who go every year… hands-down, the people make SxSW one of the most fun conference-like events of the year. ~500 words