Well, don't you?

Spotted in the Montgomery BART station last week, I finally snapped a photo of this ad on the way into the office today. It’s part of a large HP campaign that has ads plastered all over the walls and floors of the Muni/BART stations, promoting their computing products. This one obviously stood out from the others. Somewhat presumptuous, wouldn’t you say? It shares that same haughty feeling that Wired was known for throughout the mid ’90s. In fact, I think all the other current HP ads are declarative like this one: “You travel light…”, “You do this…”, “You do that…”

Update: I’ve added shots of a few more HP ads in the same BART station, to provide some context for this one.