Great Designs Should Be Experienced and Not Seen

The best design is that which does its job and stays out of the way. Jared Spool on invisible design:

While all these things are what the designers at Netflix work hard on every day, they go unmentioned by their customers. It’s not because these aspects aren’t important. It’s because the designers have done their job really well: they’ve made them invisible.

About the author

Designer, advisor, father. Previously led design teams at Twitter, Google, and Wired. Giants fan. Deutsche lernen. Wanna-be runner.

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