Center of attention
A new 3-D filming and projection technology, developed by Infinity Vision, became the center of attention in numerous cities and towns across America and Canada. The creators of Infinity Vision wanted something to wrap the 52-foot trailer to attract lots of attention both from far away and close up. The show travelled around on an eighteen-wheel semitruck whose trailer expanded into a complete mini-theater. The decorated truck parked in highly visible locations several days before the opening to generate interest.