Wired Press Kit folder

Wired Press Kit folder: front
Wired Press Kit folder: outside
Wired Press Kit folder: inside

Arresting attention

The design of this folder was aimed entirely at grabbing your attention as soon as it was pulled out of the envelope. Bright fluorescent colors and bold patterns using the wireframe of the logo created an intriguing package of material for clients receiving information about the newly independent online company named Wired Digital.

Finished folded size is 9″ × 12″. Printed on Neenah Classic Columns 120-pound duplex solar white paper with three PMS spot colors plus an aqueous coating for protection.