A new dance studio
I worked directly with the owner on the logo and overall branding for her new competitive dance studio named Aspire Dance Company. The brand is intended to represent and convey ambition, purpose, and intention.
To get started, I led the studio owner in a series of exercises and word associations we wanted associated with the brand. After confirming a few verbs and adjectives and a rough color palette idea, I proceeded with sketches for possible logo directions.
Flexible logo configuration
The logo is designed to use in different configurations, depending on the context in which it appears.
Dramatic stage lighting
In conjunction with designing the website, I also defined a style of lighting and mood for photography ADC uses, often done in post-production, since there was rarely access to a controlled photo studio.
Important for wear
Since creating the logo, we have extended it to multiple team apparel and gear items for dancers and their families.